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HomeBusinessSEO Strategy For Local Business : 7 Best Ways to Get Visibility

SEO Strategy For Local Business : 7 Best Ways to Get Visibility

Let’s introduce you to SEO Strategy for local businesses that will be beneficiary for your business. Online search is more often than not the starting point when looking for products and services in the local consumer’s neighborhood.

In fact, 78% use the internet to find information about local businesses in their area more than once a week – and 21% search locally every day, according to Bright Local’s latest local consumer survey.

To be found, you must be visible in local organic and Map Pack search results. Then you have a chance to convert those searchers into in-store traffic, booked appointments or some other type of paying customer.

In this column, you will find the 7 most effective ways you can use SEO to build local visibility.

Check for technical errors that could affect indexing

Create exceptional content

Incorporate local link-building into your SEO strategy

Organize your Google Business Profile

Ensure local entries are accurate

Follow and respond to local reviews

Use the appropriate local scheme

Putting it all together

Local Store SEO

7 SEO Strategy For Local Business

Here we explained in detail how you can grow your local business through local SEO Strategy without spending money on advertising.

1: Check for technical errors that could affect indexing

This is basic SEO. You can’t be found if search engines can’t index your site. First, learn the basics about how search engines crawl and index your website. This basic knowledge will help guide your SEO efforts going forward.

You may very well decide that technical SEO issues like indexing are too complex to handle on top of your business.

If that’s the case, at least you’ll understand what you’re hiring an SEO agency or consultant to do for you.

On the other hand, you can be sure that you will be dealing with indexing issues yourself, in which case these resources can help you.

2: Create exceptional content

Content is the means by which all messages, offers, and calls to action will be delivered to your audience.

However, your small business isn’t just competing with other businesses like yours in search results.

You’re also up against media publications, news sites, big brands, local review sites, and all kinds of other sources that create content relevant to your products and services.

The bar is high, and that means your content needs to be exceptional to stand out.

Before you jump in with both feet and start writing blog posts, take the time to create a local content strategy that aligns with your business goals.

Be sure to incorporate different types of local content and optimize each piece for search using these proven local on-page SEO best practices.

3: Incorporate local link-building into your SEO strategy

Links are the currency of the web. They are an important signal of trust for search engines like Google and suggest others endorse your content.

John McAlpin explains: “Local links are built with the intention of showing that others relevant to the local area trust or support your business.”

His article “What is a local link and how to find more local link opportunities” which is part of our local SEO guide is a great starting point for your local link-building strategy.

From there, I highly recommend you read this column by Kevin Rowe where he shares 50 types of links and what you need to do to get each one.

4: Set Your Google Business Profile Up

No local search strategy is complete without a well-optimized Google Business Profile (GBP).

While Google pulls information about local businesses from a wide variety of sites, directories, and networks around the web, it looks to its own profiles as the single source of truth about any local business.

Formerly known as the Google My Business program, these profiles have become richer and more interactive in recent years. And these updates have made them more useful for local searchers as well.

Today, GBP not only provides key business information such as your location and contact details but also allows you to:

Help searchers understand the experience they’ll have at your business with a variety of high-quality photos and videos.

Showcase offers, events, and more with Google Posts.

Communicate with customers through messages, questions and answers, and responding to reviews.

Proactively share differentiating features, health and safety information, payment methods, and more user attributes.

Sherry Bonelli offers a great guide to optimizing GBP here.

5: Guarantee Nearby Postings Are Precise

Google values ​​user experience above all else. Therefore, inaccurate, outdated information that negatively impacts the searcher experience is a liability and can greatly hinder your local visibility.

Wherever a searcher comes across your business listing online—whether it’s on social media, in a local directory, in the Yellow Pages, on review sites like Yelp or Trip Advisor—the information they find there should allow them to convert seamlessly.

An incorrect phone number, address, opening hours or other key business information can result in a searcher appearing in a closed store, for example.

Or their GPS system will send you to your former location.

When you see different versions of key business data on the web, it’s difficult for search engines to know what’s true.

Since Google wants to give each searcher the best possible answer to their query, you don’t want the algorithm to question whether your business information is trustworthy.

Manually tracking listings is time-consuming and incredibly difficult because data aggregators and directories can search for business information and update their listings.

This is how misinformation or out-of-date listings proliferate, and an incorrect address, URL or opening hours can spread far and wide.

Small businesses can use a local SEO tool like Moz Local or Semrush to automate the process of scanning business listings and tracking their accuracy.

6: Screen and Answer Nearby Audits

Reviews are a very influential part of local search, and in 2021, 77% of local consumers said they always or regularly read reviews when searching for local businesses.

Google’s local ranking algorithms are less of a mystery than their organic counterparts. Google openly tells us that there are three main local ranking factors: relevance, distance, and prominence.

Reviews are part of the Prominence factor and Google states:

“The number of Google reviews and review scores contribute to local search rankings. More reviews and positive ratings can improve your business’s local ranking.”

Here, Jeff Riddall offers a comprehensive overview of how Google reviews affect organic and local search rankings.

For more information, see Matt Southern’s article “Where and How to Get the Right Reviews for Your Business.”

7: Utilize Significant Nearby Blueprint

Although not a ranking factor, schema markup is a type of structured data that makes it easier for web crawlers to better understand your page content.

Anything you can do to help Google more effectively match your page to a relevant query is a win.

Schema markup can help trigger enhanced results that highlight additional information such as breadcrumbs, reviews, FAQs, and subpage links in search results.

Using the scheme correctly and then testing and validating the markings is essential as mistakes can disqualify you from getting these extended results.

Chelsea Alves has written a fantastic guide to local branding and rich results that can serve as a starting point for adding this tactic to your local SEO strategy.

Putting it all together

Taking on local SEO as a small business can seem daunting. You may not have a dedicated marketing department, and it’s not uncommon for business owners to feel overwhelmed by the administrative and marketing tasks that come with running a business.

I hope this guide gives you enough information and resources to figure out what you can handle internally and what you may need to outsource.

Using an agency or consultant to augment your in-house skills is fine – but it’s essential that you have a solid understanding of what you’re asking these professionals to do for you.

Remember, local SEO isn’t a one-time, set-it-and-forget-it activity that we tick off the bucket list.

It is an integral part of your marketing and is often intertwined with customer service. So create SEO Strategy for your local business and grow your business without spending money on advertising

To learn more, download the Search Engine Journal’s Local SEO: The Definitive Guide to Improve Your Local Search Rankings ebook.

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